Internet reviews are becoming more and more popular. Customer review websites can be found more and more in the form of customer feedback on the main pages. But what exactly are the benefits of online reviews and why is it worth getting reviews? We’ll tell you why it’s worth so much.
What opportunities do reviews offer?
An incredible number of people around the world can be accessed with reviews on the Internet. Thanks to increased network access, not only friends and acquaintances but users and stakeholders can be contacted from anywhere. Of course, this creates huge potential, as it means that products and services can be disseminated much more widely through internet reviews. In short: there is no better advertising for companies. And the best thing is that reviews on the Internet are not even typical ads, as you know them from advertising slogans. They are usually honest testimonies from neutral people.
A positive image generates the most sales
Good reviews increase sales. Don’t underestimate the power of the stars. Well-rated products are bought more often. Low-rated products, brands, and services often have a more difficult time or are subject to a price war.
Good reviews increase your reputation. Positive reviews and many reflect an image. A good reputation cannot be bought. You have to work for it. Many enthusiastic customers are the result of a lived culture and your values. This is hard to copy from the competition.
Good reviews build trust. Customers no longer believe the flourishing advertising claims of expensive agencies. However, if other strangers enjoy products or services, these statements receive a greater share. This adds to the credibility.
Of course, many e-commerce managers continue to stay away from reviews, as they fear – rightly so – that once this section is activated in their online store, positive reviews will be accompanied by negative reviews. The fact that it is not at all nice to receive negative reviews about your products and services does not rain. However, it should be noted that negative reviews can also benefit e-commerce, primarily because their presence guarantees new users the trader’s transparency as well as the veracity of the reviews themselves.
Therefore, even negative comments help to increase customer confidence. But that’s not all: by anticipating any criticism and possible defects of a product, these negative opinions also reduce the number of returns: in fact, new potential customers are “warned” by other customers! And again, thorough, careful, and targeted response from an e-commerce manager to a negative review can be a real panacea, to make further clarifications and show your human face.
And what about the importance of reviews from an SEO perspective? We cannot overlook the fact that reviews are excellent generated content used, which are always highly appreciated by search engines.